Whether you’re a consultant, small business owner, marketing agency, or just have a plain old need to go after this information. Using Facebook ads you can create a quick snapshot of what size of market and users you can target. Sure it’s a great way to advertise on a shoe string budget, but is also a great research tool.
1) Users by location and age: This is a great to see what you’re dealing with. If you’re a local company and want to focus on only within mile limits from your store or help write a marketing plan you can get a quick snap shot of amount of users. By state, city, country.
Example: (Within a 10 mile radius of Champlin, MN) – (between the ages of 18 -50) = 63,700 users
2) User by Employment: This is a great way to target a market by industry since most large and even medium size companies are listed from users place of employment.
Example: (Cargill, 3M, Medtronic) – (between ages of 20-40) = 4,040 users.
3) Users by Likes and Interest: This is a more general but none the less still powerful. If you wanted to market something funny. Who do you want to see it? Everyone or people that are already interested in funny things?
Example: (Comedy Central, Will Farrell Movies, Being Stupid, Improv Everywhere, Stand Up Comedy) – (between ages 30-40) = 212,120 users
Now how you use these tools and research is where the fun begins and these are only large views of how to use that info. You can be pretty powerful with a Google search of top 10 lists and connecting the dots in your overall online/ social media strategies. I will tell you this is “nothing should be a guessing game” try combining all 3 in targeting.
Total Minnesota Facebook users: 2,562,340 Total Population of Minnesota: 5,266,214