Amway recently announced its new parnetship as a sponsor of the National Hockey League’s Detroit Red Wings. The deal states that the Red Wings will place the Amway logo on the upper right corner of the team’s practice jersey. This is just another example of Amway’s strong presence within network marketing and the many industries that it services. This article will go into some detail about the Amway business opportunity. Amway is the largest direct selling company and manufacturer that uses the Network Marketing business model to distribute products. Amway began its corporation in 1959 and has been marketing great household products for over 50 years. Amway is part of the Alticor Group and in 1999, partnered with another member of the Alticor Group called Quixtar. Amway began with the approach of direct sales and revenue generation was focused strictly on product sales. However, it did not take long for the company to realize that the focus of building a large network of businessowners was far more effective both for the company and the representatives. This would help representatives to create leverage and also resulted in more sales for the company. One of the distinct advantages that Amway has in the marketplace is that the products they market, everyone already uses. This is one of the company’s biggest selling points to potential representatives and the idea of getting paid to purchase items that you already purchase anyway is an added incentive. Another advantage that Amway has is that all shopping can be done online and become completely automated. This is very convenient as many people would rather have the process of buying household goods be automated and not have to worry constantly traveling to grocery and department stores. This also eliminates a problem that Amway used to have which was the task of maintaining and recording inventory for the representatives. In addition, the recent influx of networkers who have had massive success building their businesses over the internet add another component to the Amway opportunity. Despite the fact that the Amway opportunity does have somewhat of a presence in the Montgomery metro area due to its longevity, there still is plenty of opportunity available to explode this business not only from a local standpoint but also from a national and global standpoint with Amway’s new focus on internet marketing. For more information on building your business online, please visit me at http://www.joffreymann.com/blog/amway-review/.