“Art comes to life in an accessible way” – John Unwin (unfortunate last name for CEO of Vegas resort) said in an interview with the Las Vegas Sun. When I first heard him say this I couldn’t really grasp what he meant by it until I saw the rest of the hotel. The Cosmopolitan of Las Vegas is taking art and turning it into an accessible and very normal aspect of our day to day activities. We see on average 3,000 advertisements a day. This has become so “normal” for us that we don’t even realize we’re being targeted by AD agencies. The Cosmopolitan is taking that same concept of over exposure to advertising and flipping it around so that we are only exposed to thought provoking art. This is a bold move by the resort because they could easily sell most of their space to various companies and make a killing. They are in the middle of the Strip, right next to the Bellagio and City Center. This is prime space for any company looking to advertise, but not at the Cosmopolitan. The Cosmopolitan Marquee is a 65ft tall HDTV. Every 15 minutes an original art video will play for 2 minutes giving the Las Vegas Strip and the millions of visitors a mesmerizing video to enjoy. Then there’s the Art-O-Mat vending machines. These converted cigarette vending machine will dispense an original work of art for just $5. You can find them in the retail and restaurant areas of the hotel. The Cosmopolitan will also house a resident artist in their P3 art studio gallery. This residence program will give artists a chance to showcase their work to the masses and get their pieces recognized by the art world. Last but certainly not least is the super cool video columns located in the lobby. There are 8 columns in total that project different art videos throughout the day. It could be leaves falling or a couple dancing and moving around each column. Each of these four items I listed have potential for advertising revenue but instead are set up to make art fun, sexy, and relevant to the Vegas visitor. When you are at the Cosmopolitan you feel like you are apart of a large moving art show. I like Aria and all it has to offer but I feel that my generation is going to be more attracted to Cosmopolitan’s art venues because the execution is just so perfect.