Walk into most specialty stores and one is apt to find all sorts of very cute baby clothing, cribs, and bedding. The store may or may not have nursery rooms set up to give customer’s a picture of what their child’s room might look like. Most often, these rooms are hopelessly cluttered, filled with things that no parent would put in a child’s room. Other times a store might be so disorganized that is looks like a thrift shop! But one thing is certain, the front of the store will always look better than the back of the store. And it is in the back, tucked away in some corner or small room somewhere, that the strollers and car seats are kept, that is if the store carries them at all. These things are back there because most stores only carry them to say that they have them and they pray that no one will ask as these items are far more technical and require more product knowledge than that fancy layette set or nursery set in the front of the store.
Walk into Baby on the Go (http://www.babyonthegoga.com), located on 270 Rucker Rd in Roswell and parents will immediately know they are not in an ordinary specialty baby retail store. In fact, there is no store like in anywhere in Georgia. To begin with, Baby on the Go is all about car seats and strollers, quite literally anything for families and babies ‘on the go.’ They feature the very items that most parents worry the most about and what most other stores ignore or relegate to a cramped back room somewhere. The look of the store is very much like a park, complete with greenery and waterfall. There is no carpet, but rather grass and walkways that remind one of a stone pathway. The isles are wide and it is easy to push a stroller around to sample it. Best of all there is plenty of space to look at and try their products, rather than dealing with the cramped quarters of other stores.
Like most specialty stores, Baby on the Go features better products than one will find in the big box stores like Babies R’US or Buy Buy Baby. They have some exclusive brands like iCandy and also feature the full line of Phil & Teds, Mutsy, Mountain Buggy, Baby Jogger, Britax, Sunshine Kids, and Cybex. Other brands that they carry include Graco, Maxi Cosi, Sunshine Kids, Inglesina, I’Coo, and Uppa Baby. Each of these brands has it’s own space, thus allowing the customer to browse with ease and in comfort. The products have been selected, not just based upon what sells, but on what is safe and what would be recommended by a Child Passenger Safety Technician. They also pick their manufacturers based upon their customer service and environmental records. A good product is only as good as the support it receives from both the dealer and the manufacturer.
What sets Baby on the Go apart from other specialty stores, and really any other baby gear store in the state, is their staff. Their Child Passenger Safety Specialists are just that, specialists in their field. They are the only store with a Certified Car Seat Technician on hand to both assist customers and check or install car seats. When choosing a car seat and stroller it is vital to not only get good information, but also deal with someone who knows what they are talking about. The KNOW what they are talking about at Baby on the Go! No or poor information can lead to a poor choice, and a poor choice of a stroller will cost money and headaches for the parent, but a poor choice of a car seat can have far worse consequences.
This last point leads to another difference between Baby on the Go and perhaps every other baby gear store around. Their passion for child passenger safety. Those that work and run the store have experience in emergency medicine and the health care field. They have seen car seats save lives and they have also seen the results of misuse. This has made every one of them an advocate for child safety. They believe that a child should leave safer than when they arrived and a parent should leave more educated than when they came in. More than just a catch phrase, Baby on the Go backs that up through community service, giving seminars twice a month at the store on child passenger safety. They also reach out to community groups to give talks on child safety and car seats, speaking at lamaze classes, women’s groups, and church groups. They will go to anyone who would like to listen to talk about child passenger safety. They help out at the Cobb Safety Village when they have a car seat check event and will also check car seats at the store. These services are provided free of charge. When was the last time anyone went into a store that cared more about their child’s safety than they did about selling a product?
Baby on the Go is located in the Publix shopping center in Roswell, where Rucker Rd, Crabapple Rd, and Houze Rd all come together. As with many stores, they are currently having their Holiday Sale, which will run until the first week in January. A drop off point for Toys for Tots, one of their specials includes a discount for donating a toy for Toys for Tots. They also have several in-store specials which are well worth checking out. After visiting Baby on the Go and talking with the staff and management there, this is one store that is a must see on anyone’s list. If for no other reason than to have their car seat checked to ensure it is installed properly. As they say at Baby on the Go, better safe now than very sorry later…