By French law, Beaujolais Nouveau is officially released for sale on the third Thursday in November. Georges Duboeuf is the largest and most prominent producer of Beaujolais Nouveau (and Beaujolais as well) and that’s generally what you’ll find in stores.
“Beaujolais Nouveau is traditionally a youthful wine with a fresh vibe. It is an explosion of flavor on the palate with bright red fruits and rich, floral aromas,” said Franck Duboeuf of producer Les Vins Georges Duboeuf. “It is sure to be a crowd pleaser.” The bright orange and red label features a theme of Nouveau Cirque with images of performers in acrobatic poses.
It’s a tradition for many that the first wine of the vintage, or “nouveau,” grace the Thanksgiving table. This edition is young, fruity, lively with flavors of strawberry and cherry. None of the “candy” or ‘banana” aromas and flavors can be found this time around and there is a surprising dose of appropriate tannin and acidity, all the better to make both the food and wine easily disappear from the table. The 2010 version tastes a lot like the best strawberry/raspberry/cherry Kool-aid you ever had, only with alcohol added.
Georges Duboeuf Beaujolais Nouveau 2010 ($11) is available at Berbiglia, Gomer’s, Lukas Liquor, Riverside Red-X, Royal Liquors and some grocery stores.