Beyonce’s Heat Perfume ad has been deemed too hot and secually provocative for daytime TV in the UK, according to news reports from the Daily Mail on November 19, 2010. The steamy perfume ad has been deemed ‘to sexually provocative’ for children in the U.K. by the Advertising Standards Authority in Great Britain. The ad will not be shown on British Television before 7:30 p.m.
Beyonce is known for sexually charged performances, but the U.K. has banned the ad during the daytime when children are likely to be watching television.
Th ad opens with Beyonce lounging in the bathtub. Beyonce then slinks down the hallway in a satiny red dress that seems to be falling off her hot and sweaty body.
Beyonce may have lost the potential daytime audience in England, but this has gotten tons of free publicity for the celebrity and her fragrance. Could the banning of the ad be the best thing that could have ever happened to Beyonce’s perfume from a marketing standpoint?
Heat is described as an Oriental fragrance. The top notes are Red Vanilla Orchid, Neroli Orpur, Magnolia Devavayi and Blush Peach. Heart Notes are Honeysuckle nectar, almond macaroon, creme de musk. Base notes are Giant Sequia Milkwood, Tonka bean and modern amber.
Beyonce and mother Tina Knowles appear on The View
Beyonce on Nightline talks about Live and World Tour
Beyonce I Am World Tour on Thanksgiving
Christine Aguilera on Tonight Sho with Jay Leno