I woke up this morning and tuned to my morning FOX news, and an interesting story caught my attention. Apparently, Duncan Hines has pulled a commercial ad from YouTube because some people have complained that it’s racist and offensive.
The commercial introduces a new Duncan Hines product, Amazing Glazes, which is basically a squeezable and microwavable frosting. Amazing Glazes metaphorically makes cupcakes “sing,” or in the other words, taste absolutely amazing. In the ad, a woman uses the new frosting on freshly baked cupcakes, and as she squeezes the frosting on the cupcakes, they come alive and start harmonizing to create a beat that sounds like the Rugrats theme song and music. On second thought, it seems reminiscent of NBC’s The Sing-Off.
Anyhow, after observing the commercial, my opinion is that the ad isn’t racist at all. Simply because the first cupcake did a slight beat box in the beginning of the harmony, it doesn’t mean the cupcakes are African American; anyone can beat box. Furthermore, the cupcakes aren’t African-American…they aren’t even human! The commercial simply uses personification to make baked goods have human-like qualities. The cupcakes aren’t rapping, shucking and jiving, or perpetuating common stereotypes, so this isn’t blackface.
The commercial was all fun and wasn’t meant to pinpoint a certain ethnic group. Also, the most popular frosting is chocolate, and it appeals to consumers, so I understand why they chose not to use strawberry, butter cream, or another flavor. The major point of the ad is to buy the product because it makes your cupcakes taste good, not, “Hey, look at how racist my company can be!”
I’m not trivializing racism and saying it doesn’t exist because it is very real. My point is that not everything is racist or meant to offend groups of people. People definitely abuse the phrase, “That’s racist!” Honestly, I’ve seen worse print and television ads which are blatantly stereotypical of men, women, teens, athletes, gays/lesbians, Asians, African Americans, Caucasians, Latinos, and many other groups.
Duncan Hines should be happy for this controversy because I didn’t even know this product existed. I say show the commercial on television, YouTube, or wherever. This is just my take on the commercial and its backlash.
Readers, do you think this commercial is racist or offensive? Why or why not? Leave a comment with your opinion. I may not agree with every opinion, but I respect and listen to all different points of views. Oh yeah, subscribe to my page and “like” the article.