This drink is also known as a Bloody Caesar and has a rich history behind it. Here is an early printing of this drink:
New York Magazine – Jul 12, 1976 – Page 53 Vol. 9, No. 28
“”Bloody Caesar” marches down from the North A new drink called the Bloody Caesar has already swept triumphantly through Canada and has begun the conquest of the States.”
It appears there was a Candian lawsuit regarding the “unauthorized sale” of the Bloody Caesar in Dominion law reports: Volume 111 Canada. Supreme Court, Canada. Exchequer Court, Canada Law Book Limited in 1994. Here is an early printing of this case:
Business Law in Canada by Richard A. Yates in 1999
“Lome Nicholson, an employee of Caesar Canning, developed a new product called Caesar Cocktail to replace the Clamato Juice. The court found that except for some minor variations, the Caesar Cocktail product copied the recipe of Clamato Juice.”
The case was won, but does it matter? You can still walk into most bars, especially in the northeast and order this drink without fear of legal action. Intellectual propriety of “original” recipes is still a very large problem in the industry. Nevertheless, this drink was named after the Clamato Juice produced by Caesar canning.
This drink originated in Canada, likely near the Caesar Canning Company. This drink dates between 1968 – 1973 and contained at least as of then:
Roll These Ingredients:
Vodka (Gibley’s is mentioned as early as 1973)
Caesar Canning Company Clamato Juice
Lemon Wedge Garnish
Worchestershire Sauce (Modern)
Celery Salt (Modern)
Strain into a highball glass filled with fresh ice cubes.