Obviously by now you should have an understanding of the difference between a professionally trained coach and one who isn’t. In one of the latest International Coaching Federation, ICF survey, most everyone from those who have never heard of coaching to former coaching clients, agree that certification/credentials are important for professional coaches.
Beefing Up The Image. Indeed, not only are they important, they also contribute to higher consumer satisfaction. The Global Consumer Awareness Study surveyed some 15,000 global participants aged 25 and older and found 84 % who had been in a previous coaching relationship considered certification/credentials important or very important. The interesting part of the survey found 73 % with no prior experience with coaching also considered it important. 83 % of the general public who have been involved in a coaching relationship were either satisfied or very satisfied. This jumped to 92 % those with an ICF Credentialed coach, 55 % of which were very satisfied.
Advocacy ranked high with an average of 7.5 on a 10-point scale, 10 being “extremely likely” to recommend. Those results are consistent with previous ICF research.
Overall, consumer satisfaction with coaching is very high for those with ICF credential. And this should not be surprising at all. Trained and credentialed members have tools, years of studying, practice and a high ethic code.
So, What Does This Mean? All in all, those who take the time to train and perfect their art commend more often than not better results, success and of course, fees. That is nothing to be surprised at. In the end, consider fixing a lingering problem. Would you go to a friend or next door neighbor to fix it or would you take a professional who, while more expensive will probably work faster, have the right tools and experience for you? While statistics do not make the coach alone, it is a good starting point.