The Denver Ski and Snowboard Expo wrapped up this past weekend at the Colorado Convention Center. Resorts, manufacturers, and vendors were there in full force. There was a beer garden sponsored by Paulaner HP USA. Gibbon Slacklines were there with pros performing demos and letting people try their slacklines. The Flying Aces put on a trampoline show with freestyle athletes, olympians, and trampolinists.
If you have never been to a ski and snowboard expo, they are a great way to get a taste of the snow sports industry without going skiing or riding. An expo gives the chance for resorts, sponsors, and other vendors to showcase their products and offer deals. For example, most resorts had the opportunity to purchase lift tickets or season passes. This way you can be ready to hit the slopes without spending time in lines waiting to get your pass picture taken.
Another reason to go to the expo is for the swag. Swag is the free giveaways and marketing products like stickers that resorts and vendors will give away in order to entice you to buy their products. For example, Steamboat had Billy Kidd, 1964 silver medalist in slalom and the first American along with Jimmy Heuga who took bronze to medal in alpine skiing, there signing autographs and posters. In other words, at the ski and snowboard expo you can meet ski legends and other personalities.
The ski and snowboard expo now heads to Boston, MA for Nov. 11-14. Check out BEWI Productions for more info about the Boston Ski and Snowboard Expo.