Every once in a great while, a tune, a riff, a song, just grabs you by the throat and shakes you to the core. You could be driving down a highway, top down, radio turned up and then it starts coming through the speakers. Like a lightning bolt of multi-layered bliss, your ears and your senses feel electrified and energized. You max out your system, shaking your head in time as you suddenly rediscover the horse power in your control. Your senses are alive again, the heat of the sun feels like heaven, as the song blasts you into musical bliss and the engine roars its approval. Drugstore Fanatics makes all of that a reality with a sound and tempo that makes life come alive the moment the sonic orgy assaults your very core.
Melodic bliss. Musical heaven. Drugstore Fanatics created this on their own. The music is available for free download and they created an e-book on how they did it, also free. I like it so much that I paid the extra few dollars just so I had the extra music available. I have not stopped listening to it since. If you enjoy Tool or A Perfect Circle, for example, you will love these guys.
Their Bio on ReverbNation reads:
Drugstore Fanatics is an Ambipulsive Rock entity originally formed by drummer Aviv Cohen and guitarist/vocalist Daniel Brecher in Tel Aviv Israel, later to be joined by Ryan Collier (formerly of Opus Dai) and Koichi Fukuda (formerly of Static-X) in Los Angeles.
Their debut, entitled What’s Born in the Basement, has been receiving great responses from fans of the Industrial/Ambient, Alt Rock scene since its independent release and is available for free download through their website DRUGSTOREFANATICS.com. Enjoy and pass it on…
“Pass it on…” My pleasure. I almost feel its a duty to get these guys to as many people as possible. Let’s take a moment and learn some more about them with a conversation with Daniel Brecher, who is hands down one of the nicest guys out there.
Drugstore Fanatics, interesting, how did you guys get that name?
– One of the hardest things is coming up with a name for your band, especially these days when you have to make sure the .com and myspace is available. You also have to google all the options and see the association. Aviv (drummer) and I started writing full paragraphs of whatever word combinations we’d come up with and send it to one another. In one of the emails the name Drugstore Fanatics stood out to me and after it won over all the other options, we decided to go with it. We tend to stick with that story over our addiction to prescription medication and body lotion.
You live in Los Angeles now, where are you from originally?
– Aviv and I are both from the Tel-Aviv area in Israel, where we wrote and recorded this album.
How long has the band been together?
– That is a two part question. We’ve been working on this material for a while prior to its release which was officially in May 10, but with the addition of Ryan Collier on bass and Koichi Fukuda on guitar, we only started working as a band in February 10 and played our first show in March.
Your music is very professional sounding, the drum beats are complex, lots of layers in the songs, and you recorded it yourself, not exactly the work of the average musician. What got you guys to that level, how did you develop your skills?
– I’ve always been a control freak and a gear freak. Early on I got into the art of production and recording as a means of controlling my own destiny. In the years before this album I played and recorded with one of the biggest bands in Israel, ironically named The Jews (the-jews.com), and that kicked up my chops more than a few notches. Aviv has also been playing with some of the leading artists in Israel and is a kick ass drummer. The rest is just hours of work and help from colleagues.
To be honest, I was hooked from the first 15 seconds, the first riffs, of “You Got The Ball” (Live Rehearsal) video. Not too many bands have grabbed me instantly like that, the first thing I did was call my wife out saying “you have GOT to hear these guys”. She was hooked right away too. So your fans must appreciate that you offer your album for free, I loved it so much I paid for it anyways. So why give it away, when people will pay for it?
– I guess we were really excited about the options artists have today to reach music listeners and we wanted to see how people would react. The other side of it is that everybody is doing that and you have to compete in a very noisy environment. Most people won’t pay for music by an artist they don’t know, some of them won’t even pay for music by artists they do know. Our main goal at this time is getting our album into as many hands as possible and establishing ourselves as a good source of music with our listeners. That relationship will allow us to keep on doing what we are doing and, hopefully people will be supporting it the next time around.
There has been a lot of interest from people wanting to know how you guys create your music, was that the reason you released the e-book, “How We Made A Studio Grade Album For $190, as well as your drummers video series documenting his parts on the album?
– Partly. I always like to ask and learn about whatever interests me. Growing up I always wondered about how my favorite records were made. I saw this as an opportunity to share the information about this album as I hoped to find about other albums. It also seems to be the spirit of our times.
Robby Karras is now managing you, how did you guys get hooked up?
– Ryan our bassist got hold of Rob after answering an ad online expressing our interest in finding management.
I’ve known Robby since 1st grade; we learned how to play music together in his parent’s basement. He has always been very serious about music, has a lot of experience, and knows the business well, is that what made you want to work with him?
– When we met with Robby we knew very little about his background. What we could see was someone who was super passionate about what he was doing. He was on fire. He also seemed to appreciate what we’ve made and was not afraid to tell us what he thought even if it wasn’t all good. We felt it was what we needed to tackle that side of the business.
I think that you guys have everything a band needs, great musicians, and well crafted songs with great grooves and distinctive vocals, and now with Rob’s addition as manager, do feel you guys are finally going to get the recognition you deserve?
– I don’t even know what that means anymore. Obviously we would like to spread out to as many listeners as possible, but whenever we hear from a listener that they dig our music, or even think it’s the album of the year, it’s part of that recognition and it justifies our work.
Last but not least, how is the next Drugstore Fanatics album coming along, are you working on new material now?
– There are a few songs in the works and a lot of ideas. I don’t see the big picture yet, which is a good thing. Hopefully it’ll mean we get to go to places we’ve haven’t mapped out yet.
Thanks Daniel for taking the time to do this interview! Do yourselves a favor and go get the album and enjoy. It is far and above some of the best music that I have heard lately!
Here are links to go check them out!