The bare-bones Atlanta Thrashers roster may not the only thing that is watered down at Philips Arena. The beer may be, too.
In one of those made-for-sweeps-month bits of journalism, Channel 2 Action News gave reporter Tom Regan the cushy assignment of going around to Atlanta’s many concert and sporting arenas to grab a beer on tap.
While I hope he had the pleasure of downing a few brews for his hard-hitting “consumer report,” Regan or his producer (illegally) poured the beer into a container and smuggled it off to a lab to test the alcohol content.
The results were – well – not too shocking. The brew in most of the venues appeared to be less potent than stated on their labels and required by law. Philips Arena was the worst offender in the survey, which also included Turner Field, the Gwinnett Arena and the Verizon Amphitheater in Alpharetta.
I guess just like those suffering Thrashers fans that are looking for the club’s first playoff win in 11 seasons, there are a lot of Philips Arena employees crying in the beer, too.
A hearty Canadian Molson Ice, that was supposed to be 5.6-percent alcohol by volume registered a very American-like 3.2-percent, while their already watered down American counterparts — Miller Light, Coors Light and Bud Light – that are supposed to be 4.2-percent ABV, registered anywhere from 2.7 to 3.1 percent.
Hoodwinked, eh? This Bud’s (not strong enough) for you.
Talk about alcohol abuse. Under federal and state law, a beer must be within three-tenths of a percent of its stated ABV content. Epic fail.
Color me not surprised. Those of us who have covered the Thrashers occasionally walk past an open keg cooler with dozens and dozens of keg lines that feed the First Horizon Club as we walk to the press box.
With so many lines and so many beers offered for sale up there, it’s possible that they had they tapped the wrong keg for the line that feeds the Molson Ice. Canadians should be in revolt!
But that doesn’t explain why when you shill out seven or eight bucks for that glass of Miller Light, Coors Light and Bud Light the drafts don’t quite measure up.
Anheuser-Busch, which brews Bud Light up in Cartersville, seemed to point the finger at the company that conducted the tests for WSB.
“We only sell full-strength beer in Georgia,” the company said in a statement. “We use exacting processes that allow us to closely monitor the alcohol content of our beers to ensure consistency and accuracy.In addition, we strictly follow federal guidelines regulating our products to make sure every package of beer that leaves our breweries meets the correct specifications for alcohol content.
“Beer has unique properties, and accurately measuring its alcohol content requires specific controls, equipment and expertise. As such, a large number of variables could affect testing results conducted by outside parties who don’t routinely work with beer, including how a particular sample is collected, handled and stored, the type of equipment used, how the equipment is specifically calibrated and the particular testing method followed.”
Whether it’s testing methods, unscrupulous brewers or a way for the Atlanta Spirit and their concession partners Levy Restaurants to pad the bottom line, it just ain’t right.
As Benjamin Franklin once said, “Beer is proof that God loves us and wants us to be happy.”
Spread the love guys. You really shouldn’t be cheating the Big Guy upstairs. Hawks and Thrashers fans have suffered enough.
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