The Hyundai Sonata continues its sales juggernaut through North America. Hyundai has announced that it has sold more than 200,000 Sonatas in North America in 2010, a highpoint for the Sonata nameplate in a record-setting year in which Hyundai will sell more than 530,000 vehicles in the United States and more than 110,000 in Canada for the first time ever.
The Sonata has managed to achieve this with a couple of things against it. The Sonata did not go on sale until March, so it doesn’t even have a full year under its belt. Also, it was subject to a massive recall for steering problems but because the Koreans handled it so well it did nothing to dim the public’s ardor.
Also helping sales is the introduction of the Sonata 2.0T turbo, which packs 274 horsepower under the hood while delivering strong fuel economy. The Sonata Hybrid also is on sale now with the best hybrid sedan price in the United States.
“Sonata has delivered some pretty incredible results for us this year,” said John Krafcik, Hyundai Motor America president and CEO, in a news release. “Sonata is the Hyundai brand and it’s appropriate that it has led our best year ever. Sonata’s innovation has reset the most hotly contested, largest segment in the U.S. car market, with Sonata delivering more year-over-year retail sales growth – about 90,000 units – than any other car in the entire industry.”
Fuel efficiency is a major selling point. The Sonata’s fuel efficiency ratings now set the pace in the segment, with the first-ever 35-mpg highway rating for a non-hybrid, a remarkable 33-mpg highway rating for 2.0T (which packs 274 horsepower, more than any V6 in the segment), a best-ever 40-mpg highway rating for the breakthrough Sonata Hybrid featuring industry-first lithium-polymer battery technology.
Hyundai brand’s “net consideration” among buyers is at an all-time high. According to market research firm Compete, Sonata was the most-shopped car in the market for six of the past seven months, helping Hyundai to a record 4.7 percent share of the U.S. market through November 2010. “This car has meant so much to the success of our brand and our dealers,” says Krafcik. “While cars like Camry and Accord spend more than 50 days on a dealer lot, Sonata leads the segment in ‘days-to-turn’ through the first three quarters. The average Sonata is sold in 16 days.”