The San Francisco Bay Area is rich in coaching services. The Bay Area offers about twenty different types of coaching. Indeed, our Bay Area has a coach for everyone. One coaching company in the South Bay has developed coaching programs for nearly a dozen types of situations.
As is frequently the custom with many other Bay Area initiatives over the last fifty years, managers around the country can learn much from the experience of Bay Area coaches, and their clients. One of the fundamental concerns facing large corporations and small businesses alike in the San Francisco Bay Area is the challenge of integrating coaching into the business environment.
The proper use of coaching in many organizations today is now an important variable in the cost to performance ratio. Coaching is neither consulting nor training. Hence, companies embarking for the first time on a coaching program face a number of complex and often unanticipated issues. Most of these are fundamentally human issues even though management may disguise them as something else.
Companies that fail to address these complex human issues fall victim to the type of coaching they adopt. In these cases, management eventually recognizes that the coaching methodology is fully inappropriate to the situation and inadvertently confuses the solution with the technique.
Rather than using coaching as a performance building approach, companies increasingly find themselves frustrated by their inability to distinguish coaching from consulting. Talk about wasted money!
Clearly, this will never do. Properly employed, coaching significantly raises your organization’s performance. However, if you apply coaching unwisely, the coach you hire will directly contribute to the failure of your coaching plan.
A few Bay Area coaching firms, including the Systems Management Institute www.smilc.info, understand these challenges. The goal of any knowledgeable coach is to assist you in leveraging the power and advantage that solid coaching provides. The decision any company makes about the coaching it employs may become the most expensive decision that company will ever make about its management development function.
Although individuals are strong and resilient, organizations are fragile.
Skilled coaches take a comprehensive and systematic approach to managing the coaching engagement. A recommended coaching approach is much more than a technology. It provides sensitive feedback as powerful information created for human beings, with human beings in mind, and by human beings.
Step Twenty in your career design: One size does not fit all. Tailor your coaching methodology to fit the situation and the organization. If you have any questions, please contact me at [email protected]
Why not become a member of my audience? Click the SUBSCRIBE button above and receive my columns regularly.
Copyright (c) Raymond L. Newkirk, Psy.D., Ph.D., Ph.D. December 21, 2010