Florida Internet casters can now hold their breath with relief about Web vandalism. Google, frequently criticized by subscribers for lapses on its services, can allow access to illegal content on the Internet. In reality, the search engine identifies the Web without distinction, giving equal space to other legal sites. But that will change soon: on Thursday, the giant made four commitments to fight piracy and promised it will carry them out on its search engine and platform Blogger “in the coming months.” At the risk of creating a controversy, Google wants to remove the AutoComplete, a word “often associated with piracy.”
Google’s goal is not only legal, it is also financial. “If our partners win, we win,” said Simon Morrison, head of copyright for Google Europe. He explained, “If there are more users of legal content, Google will appreciate it more. Yet what is the first thing an user does when he cannot find what he wants, is it not to change creamery?” He continued, “It is Google’s view that if the legal contents are readily available, users will go with legality.” “We can stimulate the legal market,” he repeats, alluding to the fact that “it will improve relations with the rights holders”. But even if he does not admit it, by influencing the Internet contents to users, Google falls in a self-made trap: controlling results.
Google is drifting into a self-made trap. When an user types an inquiry on the search box, the engine shows the titles most frequently queried, which can sometimes refer to illegal contents. But this is unavoidable since most terms associated with piracy are also associated with legal content. Google, for example, has filtered the word “torrent,” which should not show up in AutoComplete. But this system of file sharing (BitTorrent) is by no means illegal, although it is frequently used for illegal downloading. Video game publishers broadcast their updates through this protocol. European Manager defends the mode: “It concerns only the AutoComplete, not search results.” He adds, “You can always find all the contents of web results pages,”
Google also wants to improve the management of complaints. Withdrawal requests content for breach of copyright will be processed within 24 hours maximum and will be accessible to the public. The appeal process will also be improved to avoid any negative legal sites. “This will help limit piracy,” said Mr. Morrison. “We have teams of verification for these queries, we will expand and improve their technical tools,” he added. Moreover, Google wants to cut off illegal sites, expelling them from the sponsored links program AdSense, which allows them to earn money by displaying advertisements. Finally, Google promises to “increase the accessibility of legal content in search results.”We want to make the site more efficient for legal site,” ended the Copyright Manager. We will see if all these measures improve Google searches.