Do you ever wish you had your own personal “fashion fairy” that could show you not only what the latest fashion trends are, but also indulge your sense of individualism? Sometimes coming up with that perfect combination of pieces while still maintaining your own personal “look” can be difficult. Thankfully, a brand new website just launched called http://www.boutiques.com that is just might make your wish come true!
Boutiques.com is powered by Google, and helps you to create a personalized fashion shopping experience by determining your preferences through visual technology. Basically, Boutiques.com learns what you love and what you hate, and then makes selections from various online retailers to show you the hottest, most in-style choices on the web. What a brilliant idea!
Once you make an account on Boutiques.com, the website will ask you a series of questions about your fashion preferences. You can tell it what kinds of dresses, tops, pants, and shoes you love (and hate) according to silhouette, pattern, and color. If you know a lot about designer labels, you can also tell the site which designers you love and hate as well. The website will show you a series of pictures to determine your sense of style. After just a few minutes of gauging your opinions and tastes, the site will create your own personalized, virtual boutique with a large selection of items selected just for you!
All of the items in your personal boutique are available through online retailers. Many of the selections are from very high-end designers, but don’t let that scare you! Local retailers and even chain stores take inspiration from what the designer labels are offering, so if you find things you like in your online boutique that are way out of your price range, local Kansas City retailers will surely have similarly inspired items on the racks. In addition to high-end fashion retailers, Boutiques.com offers selections from stores like Anthropologie, BCBG, and J. Crew, which all have locations on the Country Club Plaza (http://www.countryclubplaza.com) in Kansas City. Many other labels can be found at local department stores, as well. And don’t forget that stores like T.J. Maxx and Marshalls (with several locations in the Kansas City area) collect items from a huge variety of designers, so your buried treasure could be found there at a deeply discounted price.
The website also offers a feature similar to a Twitter page, giving you the opportunity to “follow” other people’s boutiques. You can find out what Mary-Kate Olsen is wearing these days, or what your best friend is loving or hating. The more boutiques you follow, the more the website learns what you like, and the more personalized your selections become.
So say goodbye to the “what’s in style?” dilemma, and put your new “fashion fairy” to work!