First, Passion Growersof Florida was selected by the Rose Bowl and the Tournament of Roses as the first official rose partner ofthe Rose Bowl and a sponsor of the Rose Parade.
Next, American Honda Motor Company, Inc.was announced as the first presenting sponsor in the history of the Rose Parade.
Then VIZIO, ESPN, and the Tournament of Roses announced that VIZIO, “America’s #1 LCD HDTV company” according to the VIZIO website, will be the presenting sponsor of “The Granddaddy of Them All,” the Pasadena Rose Bowl Game on New Year’s Day.
VIZIO signs a four-year agreement with the Tournament of Roses
VIZIO, based locally in Irvine, has a four-year agreement with the Tournament of Roses. VIZIO will be the presenting sponsor of the Rose Bowl Game through 2014 and the title sponsor of the 2014 BCS National Championship Game.
A perk of the deal is that the game will now be known as the “Rose Bowl Game presented by VIZIO” and the 2014 BCS National Championship game, hosted by the Rose Bowl, will be named the “2014 VIZIO BCS National Championship Game.”
The deal ensures that VIZIO will be a part of the Rose Bowl Game’s 100th anniversary in 2014, celebrating an unprecedented milestone in college bowl game history. It consists of the multi-media integration of VIZIO as part of ESPN’s season-long college football coverage, including a new game mark that will be incorporated into all Rose Bowl Game and BCS-related materials. VIZIO and ESPN have worked together since 2006.
The “Granddaddy of Them All” provides a large television audience for VIZIO
“Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand,” said Randy Waynick, VIZIO Chief Sales Officer. “Serving as presenting sponsor of the ‘Granddaddy of all Bowl Games’ provides a rare opportunity to reach a captive audience on New Year’s Day. It also provides tremendous marketing potential leading up to the game during the critical holiday buying season.”
The theme of the 122nd Rose Parade and 97th Rose Bowl Game is “Building Dreams, Friendships and Memories”. The Tournament of Roses is a celebration that lasts several weeks in the fall and winter, with the high points being the Rose Parade and Rose Bowl Game. Keep following your Tournament of Roses Examiner for the latest news and for upcoming announcements.
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