Daniel J. Kruger, Ph.D. , Research Assistant Professor, Prevention Research Center and Faculty Affiliate, LIFE Program, Institute for Social Research, at the University of Michigan School of Public Health has developed a theory of the differences in shopping behaviors between men and women that are based on early hominid and human development and evolution. The research was reported at the EurekaAlert site on December 21, 2010.
Dr. Kruger has been requested to join a discussion of this research an you can too at this site.
According to Kruger’s analysis:
Early human females collected food by browsing — earching for plants, fruits, and other edibles. Foraging by females was a major source of food for early humans. The nomadic tribes would follow a certain path during the year and the females would return to forage in the same areas when the tribes moved back to a particular region.
Early human males were hunters. Of necessity they traveled light and depended on speed, planning, and a quick conquest to provide food for their families.
Modern female shopping habits are an extension of early female behavior. Possibly an evolutionary learning that has passed through the ages. Women browse, are finicky in their selection of items, and often take their children shopping with them.
Men decide what they want beforehand, run into the store, grab the item they want, and get out as fast as possible. They are hunting. Again evidence of evolutionary memory from early human behavior.
“These behaviors aren’t genetically determined and don’t apply to everyone, but there are consistent broad themes”, Kruger said
More on Dr. Kruger can be found here and more on his work and their background can be seen at this site.
A video of Dr.Kruger discussing this research can be seen here.
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