20 November 2010
‘Tis the giving season, and both the Steelers and the Salvation Army organizations are asking for assistance from fans on Sunday.
The Steelers invite their fans to donate to the campaign while attending the game at Heinz Field or by going online to www.OnlineRedKettle.org and making an offering. You can also go to the Steelers Fans’ Kettle to donate.
The 2010 ‘Red Kettle Campaign’ will start during the Thanksgiving Day game in Dallas. Three-time Grammy Award winner Keith Urban will perform during halftime on November 25, 2010.
“This year, Keith Urban, one of the most popular music artists in the world, will kick-off the Red Kettle Campaign in style and we couldn’t be happier,” said Charlotte Jones Anderson, recently announced as the new Chairperson of The Salvation Army’s National Advisory Board. “We know Keith’s drive to share his voice with others, will connect with and encourage the American public to give generously and support the important work being done by The Salvation Army.”
Since the Red Kettle campaign and partnership with NFL teams began in 1997, the Salvation Army has raised more than $1.3 billion and helped serve 30 million people each year nationwide. Last year the funds set a record at $139 million.
In 1891, a Salvation Army captain in San Francisco, California, started the Red Kettle Campaign. More than 25,000 Salvation Army workers and volunteers ring bells to remind people of the needs of others. The funds help the Salvation Army provide food, clothing, toys and other assistance to Americans in need.
About The Salvation Army
“The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.” – The Salvation Army
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