MTV is closing out 2010 with a bang. The Music Television Network has seen its fourth consecutive quarter of growth, ending the year with the biggest ratings gain since 1999. A new study, published yesterday, outlines the biggest factors behind the growth.
It seems that diversity is the key to success this year. The inclusion of two popular reality shows, “Teen Mom” and “Jersey Shore,” was a big contributing factor to the ratings for 2010.
As the second season of “Teen Mom” debuted, the series experienced a 57% increase over season one’s average (3.6 vs. 2.3). “Jersey Shore” became the network’s most watched show ever, experiencing an increase of 119% from season one.
MTV has no plans to call it quits with either of these hit shows. The network announced last week that “Teen Mom 2” will premiere in January. Shifting to a new group of young mothers, the show promises to deliver even more drama.
MTV General Manager Stephen Friedman explains the recent growth and plans for continued development:
“In 2010 we’ve seen enormous ratings growth as a result of the process we began almost two years ago to reinvent MTV for a new generation. We continue to rally the organization around a new brand filter that is clearly gaining traction with the millennial audience as we see broad-based ratings gains across our programming lineup. We look forward to a strong 2011 when we’ll further diversify our lineup with new scripted series ‘Skins’ and ‘Teen Wolf’ alongside returning hits like ‘Jersey Shore’ and ‘Teen Mom 2.”
To see a sneak preview of “Teen Mom 2,” click here.
For more on “Jersey Shore,” click here.