When designing jewelry three is company and definitely not a crowd as two sisters and their mother have discovered.
Mother Gale Garber along with her daughters Kerri and Lauren launched Three’s Company Jewelry & Accessories in 2007. Within three years the ladies have grown from a small family business to a fast growing international family business.
At the heart of their company, and perhaps what makes them so successful, is the importance of family and working as a team.
The ladies of Three’s Company always agree on one thing – they love what they do and are thrilled to bring high fashion jewelry and accessories to women at affordable prices. Gale, Kerri and Lauren each have a superb eye for style, and together they are giving customers what they want.
Here the youngest Garber girl, Lauren, tells the readers of foamcage.com what inspires the family to design, work together and their mission for Three’s Company Jewelry & Accessories.
Has your family always worked within the jewelry industry?
“Mom started off working in her parents store called, The John, which sold bathroom products. She began working in sales and soon decided to launch Three’s Company Sales Agency with her sister-in-law and her father. She expanded the company into a large custom packaging business. Fast forward a few years and my sister Kerri decided to start working extensively with my mom at Three’s Company Sales Agency. She worked with large Canadian retailers on custom packaging projects and that is where Kerri began to communicate with China. This experience has helped us extensively with our foreign relationships. My own background started in political science and sociology, which I majored in at university. I interned at a fashion pr agency and soon after this is when Three’s Company Jewelry & Accessories launched. Building a business is in my blood!”
So how did both you and your sister go from political science and sales to designing jewelry?
“Kerri was traveling to China on an annual basis for my mom’s packaging company and one year she came back with all these gorgeous beads so we could make jewelry for ourselves. Then we thought what if we made jewelry we loved and began to sell it. It happened so quickly! One day we were stringing beads together and then the next thing we know we are at a photographers putting together a look book.”
What are the pros and cons of working with family?
“The pros include being able to speak up and not edit ourselves, this is extremely useful during the design process. We know each others strengths and weaknesses as apposed to having to learn them. We also do not feel bad about calling one another at 11 o’clock at night to bring up something we just thought of, contact is easy. On that note, being in contact with each other can also be a con! Business is definitely discussed more, at the dinner table or whilst watching television. We cannot really escape work. There is an added pressure that the family is all invested in the same business as our income comes from the same place. But that is also an extra motivator!”
What inspires the collections from Three’s Company?
“Our goal is really to provide women with affordable jewelry and accessories, to spice up everyday jeans and tee shirts. We think about what we would want to wear, what would dress up everyday outfits and what can be versatile. Our differing tastes helps us reach the masses, sometimes we butt heads but I think our age gap helps us as we widen our demographic. We were definitely inspired by the downfall of the economy because it made us realize that people should get the they can for what they are spending.”
What have been the highs and lows of the last three years since launching Three’s Company?
“Well our first year of business was when the recession began! That was initially quite difficult, at our first trade show no-one knew who we were and our booth was basically empty. It was definitely heartbreaking, it is not as easy as many people assume to start your own business. Competition is enormous, there is a lot of red tape and our expectations definitely became more realistic within the first year. It was during the recession we decided to provide women with jewelry they could afford. I very much looked at it the way red lipstick was perceived in the depression, every woman needs a pick me up. So our lows brought us to our highs. One of our highs was meeting Canadian designer Brian Bailey. He advised us to keeping pushing and not give up. Another high was our last trade show which was packed full of people, we debuted three new lines and continue to design new pieces for our own house line Three’s Company.”
Can you describe a rough outline of your working day?
“It can really be all over the place but it always begins with checking our emails. Each of us has a ‘to-do’ list so we do not loose sight of what needs to be done right away. I check our twitter account as social media can be very powerful if used correctly. We then gather the days shipments for pick up. We work on whatever needs to be completed immediately, from website updates to finalizing collection pieces on their design and price points. I focus on marketing and press, today I am sending gifts to the women of The View and Kelly Ripa from Regis and Kelly as well as assembling press kits for the media. We speak to our customers to check on orders as well as the designers behind the other lines we carry as we believe communication is key. Some days are more exciting than others when they include photo shoots and new sample orders but there are also days of inventory counting, Three’s Company is never the same and always unpredictable.”
Who would you love to see wearing Three’s Company jewelry?
“Hard question, everyone haha. Okay well celebrity wise there are so many but firstly it would be Sarah Jessica Parker. Also Mary-Kate and Ashley Olsen, Kate Moss, the cast of Gossip Girl, Rachel Bilson as I love her style, Lindsay Lohan, Jennifer Aniston, Natalie Portman, Katie Holmes and of course the fabulous Canadian model Coco Rocha. As well as celebrities we would love to see editors of magazines in our pieces and Michelle Obama. Is that aiming too high? I don’t think so as you have to aim high! Don’t get me wrong though as I want to see the everyday woman wearing our jewelry, we hope to become a household name.”
Personally I think Three’s Company definitely have what it takes to become a household name; passion, strength within their team, and an aim to which they are working towards one step at a time! And did I mention the prices are amazing?!
Check them out for yourselves, my top picks are shown in the slide show to the left:
- Gold Bird Cage Necklace, $24.00
- Silver Pocket Watch Necklace, $32.00
- Gold Pendant Bracelet, $20.00
- Gold and Blue Flower Ring, $16.00
- Silver and Rose Ring, $12.00
- Silver Abstract Earrings, $16.00
- Gold Round Earrings, $16.00
Additional Three’s Company pieces as well as the other jewelry and accessory lines they carry can be seen at: ThreesCompanyAccessories.com