Wine bargains exist for a lot of different reasons, but in the case of Este 2007, I have good hunch of what’s in play. The fact is Este 2008 has been released and is the current vintage out in the marketplace. That makes Este 2007 the older vintage or something like the red-headed step child. In many instances, when the vintage changes to the most recent, there’s usually an amount of the older vintage still in the distributor’s warehouse. The problem is everyone usually wants the newest and latest thing.
So maybe the distibutor cuts a deal with a larger retailer: if the retailer takes all the remaining cases of the older vintage, the distributor will give them a break on the price; the smart retailer then passes on the savings to the wine consumer. And that’s what I believe is happening here. Este 2007 was my wine of the week a while back (check out my notes) and I have still have several bottles in my cellar. And in fact, with an extra year of bottle age, it’s drinking better and more mellow right now than the newer vintage.
It’s a good time to load up on Este 2007 before it’s gone; Gomer’s Lenexa had about seven cases left yesterday.
Este 2007 is bargain priced at $6.99 (elsewhere up to $9.99) through Tuesday at Gomer’s Lenexa, 12740 W. 87th Parkway, Lenexa, Ks. 66215, 913-894-0600.